Minister for Broadband, Communications and the Digital Economy, Stephen Conroy, yesterday launched a new campaign, aimed towards getting Australia ready for digital television.
It will includes TV, radio and on-line ads as well as a system of equipment labelling and training for retail staff and will start this week. It is designed topromote the benefits of digital television over analog TV.
Conroy said, "Digital TV means new content, better sound and vision, and additional features for television viewers. From this week a campaign will begin to help Australia get ready for digital. There is no reason for people to wait to experience the benefits."
Education of consumers was the campaign’s main aim, he said: "For most people getting ready for digital will be a simple and inexpensive task but it is important that all Australians are well informed to make the switch. The digital television switchover is our biggest national format change since the swap to decimal currency and it is important that Australia get ready."
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