Free-to-air television stations will finally have some incentive to invest in their high-definition digital channels after a move to include them in official ratings.
Seven, Nine and Ten all offer some unique content on their HD channels - programs that differ from what's being shown on their main analog and standard-defintion channels - but there has been no way of measuring how many people are watching the new channels. That made it very difficult to convince companies to advertise on the channels.
TV ratings company OzTAM today announced that, from November, it would measure ratings for the HD channels whenever they broadcast programs not shown on the main channels.
OzTAM will also begin to measure ratings for ABC2, the ABC's second television channel which is only available to viewers with digital television sets or set-top boxes.
Original story by Jesse Hogan, The Age, May 7, 2008
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