Monday, November 12, 2007

Australian Broadcasting Corporation to Launch New Childrens Digital TV Channel

Federal Communications Minister Helen Coonan announced last Friday that the federal government would give $82 million to the Australian Broadcasting Corporation to create a digital children's channel.

It would operate 15 hours a day and deliver programming for children up to 17 years of age.

Being commercial free, children would not be exposed to junk food advertising and other undesirable content.

The new service could be in operation by next year and would be expected to boost to the uptake of digital TV. It would also create opportunities for local producers of children’s TV.

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